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Jobs - Xtra

1.  GRAPHIC DESIGNER   (TORONTO)

2.  SOCIAL MEDIA COMMUNITY MANAGER   (TORONTO)

3.  MARKETING COMMUNICATIONS MANAGER   (TORONTO)

 
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1.  GRAPHIC DESIGNER   (TORONTO)
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Pink Triangle Press (PTP), Canada’s largest gay and lesbian media organization, has an IMMEDIATE OPENING for a Graphic Designer in our Toronto office. You will produce editorial layouts and client advertisements for our publications — Xtra, Xtra Living and the Ultimate Pride Guide — as well as assist in creating graphics and marketing materials for our web properties, Squirt.org and Xtra.ca — and the upcoming DailyXtra.com.
 
We’re looking for an intermediate designer with a passion for editorial layout and three to five years of experience working in the magazine or newspaper industry. You understand how to design content to be read because you are an avid reader yourself. As a result you’re aware of emerging trends in editorial and infographic design, and you know how to use page flow, legibility and editorial packaging to enhance the reader experience. You prefer a clean, modern aesthetic and you don’t design pages just to look pretty — you design them to work. 
 
You have an eye for precision and you take the time to make sure the job is done right, even if it means putting in extra hours. You can think independently when necessary, yet you appreciate feedback and enjoy collaborating on projects. You’re able to shift priorities, multitask and complete projects under tight deadlines, Most importantly, you have a positive attitude, a strong work ethic and a thirst for learning.
 
You have a post secondary degree or diploma in graphic design and are therefore well versed in the fundamentals of typography, composition and colour theory. On the technical side, you are an InDesign power-user with expertise in Photoshop and Illustrator. Knowledge of Flash, After Effects, HTML and CSS is an asset.
 
If you have these qualifications and want to work in a unique, fun and progressive environment with enthusiastic, driven idealists like yourself, we would love to hear from you.
 
DEADLINE: We will fill this position as soon as we find the right candidate.
 
HOW TO APPLY: To submit your application for this position, upload your resume and cover letter and complete our pre-interview assessment at Pink Triangle Press employment application website. 

We thank all applicants, however, only those selected for interviews will be contacted. No phone calls or personal visits, please.

Pink Triangle Press is an equal-opportunity employer. We encourage applications from women and members of minority groups.
 

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2.  SOCIAL MEDIA COMMUNITY MANAGER   (TORONTO)
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Pink Triangle Press, Canada's leading gay and lesbian media organization, has an immediate opening for an Social Media Community Manager, based in our Toronto office. The Social Media Community Manager is responsible for developing and executing a clearly defined social media strategy in a manner that supports the Press’ marketing; traffic generation and editorial initiatives while increasing brand equity and online awareness. This position is responsible for evaluating, planning, organizing, managing and contributing to all social media channels (related to the Press’ products: Squirt.org; Xtra.ca/Dailyxtra.com) in an effort to achieve the Press’ objectives while ensuring a consistent marketing message and strengthening the Press’ position in the market. 
 
  • Analyze and evaluate both existing and potential social media activities and strategies.
  • Conduct, gather and analyze market research to determine social media opportunities and competitiveness.
  • Identify, interpret, and capitalize on social media trends.
  • Plan, manage, coordinate and execute all social media programs and initiatives
  • Work closely with editorial team to ensure tight integration of all social media programs and initiatives.
  • Develop unique value propositions, business partnerships, and social media programs that are targeted toward key customer segments.
  • Achieve targeted results and ensure timely and effective execution of social media tactics and programs.
  • Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required.
  • Participate and initiate online conversations across a variety of channels
  • Educate and prepare key messaging and presentation material for senior management.
  • Measure the success of social media activities and report the results to the management.
  • Managing online discussions by listening and responding to users in a timely and authentic manner.
  • Create, maintain and execute a social media editorial calendar and posting schedule.
  • Create, maintain and execute an up-to-date social marketing plan.
  • Create and maintain the Press’ social media policy and guidelines.
  • Implement and meet editorial directives, standards and objectives.
  • Ensure social media properties are functioning at all times and that content is current and updated daily
  • Edit and proof copy:
    Meet editorial standards; logical, intellectual and critical
    Evaluate and address potential exposure to legal action
    Ensure factual accuracy and fairness
    Ensure stylistic consistency; spelling, terminology
     
  • Create a social media training program and educate editorial team and other teams.
  • Works with a team spirit and maintains respective good working relationships with other Teams, Press departments
  • Funds productively and prudently managed
  • Any special or additional mission-fulfilling result required by the Digital Business Director
Desired Skills & Experience
  • Degree in marketing, e-business, communications or a related field
  • 2-3 years of professional experience in advertising, public relations and online marketing
  • Proven strong analytical acumen and experience
  • Relevant and proven experience across key social media sites.
  • Experience working with cross-functional teams and external agencies.
  • Strong verbal and written communication skills.; excellent writing skills and have the ability to create editorial content
  • Ability to integrate social media into broader marketing campaigns
  • Proven track record of listening and engaging with the online community and acting on their behalf
  • Ability to identify threats and opportunities within the user generated content space and make quick decisions
  • Proficient with social media listening tools
  • Knowledge of sexual politics and history
  • Decision making skills
  • Organizing and planning skills
  • Good interpersonal and leadership skills
  • Knowledge of Press history, mission, values, policies, procedures & practices
  • Be up to date on the latest legal conditions that impacts social media.
  • Company Description
  • Pink Triangle Press, Canada's leading gay and lesbian media organization

DEADLINE: We will fill this position as soon as we find the right candidate.
 
HOW TO APPLY: To submit your application for this position, upload your resume and cover letter and complete our pre-interview assessment at Pink Triangle Press employment application website.

NO PHONE CALLS OR PERSONAL VISITS, PLEASE.
 
Pink Triangle Press is an equal-opportunity employer. We encourage applications from women and members of minority groups.

 
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3.  MARKETING COMMUNICATIONS MANAGER   (TORONTO)
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Pink Triangle Press, Canada's leading gay and lesbian media organization, has an immediate opening for a Marketing Communications Manager, based in our Toronto office. The Marketing Communications Manager focuses on building a favourable, positive image of the Press’ digital products (Squirt.org; Xtra.ca / DailyXtra.com) in the eyes of the public by using creative marketing and communications techniques. To plan, develop, implement and measure Pink Triangle Press’ marketing, communications and public relations activities, both external and internal, delivering measurable projects and campaigns on time, within budget and to a consistently high quality. 

Main Responsibilities 
  • Responsible for strategic direction and execution of all external and user base communication of the Press’ digital products.
  • Research and write marketing copy for external articles, press release, digital and print advertisement, e-mail and website copy.
  • Carry out other general communications and marketing tasks that may arise in the digital marketing team.
  • Develop publicity, marketing and promotional materials
  • Develop brand guidelines and key messages ensure consistent adherence to guidelines for all marketing materials and activities.
  • Develop, execute and measure strategic viral marketing activities.
  • Develop, execute and measure promotional activities to increase traffic, membership and paid membership
  • Manage Press releases
  • Plan and execute product appropriate events to increase brand recognition.
  • Identify and manage community relationships and sponsorships to increase brand awareness for the Press’ digital products.
  • Conduct appropriate market research on competitive services
  • Works with a team spirit and maintains respective good working relationships with other Teams, Press departments
  • Manage all activities related to internal and external e-mail broadcasts to drive traffic, membership and revenue to the website.
  • Manage campaigns, contests, product launch communication strategies to increase traffic and membership.
  • Manage third party relationships related to media, PR, online and offline campaigns by representing the Press’ best interest.
  • Work with the creative and production team to ensure branding guidelines are met on advertising, promotional materials and photo shoots.
Desired Skills & Experience
  • Educated to degree level in English, media studies, marketing, communications studies, journalism or an equivalent specialism.
  • Experience of journalism, public relations or similar, preferably within a digital media environment.
  • Proven success in writing professional web and marketing copy, with the ability to produce compelling and optimised copy while maintaining brand messaging, persuasiveness and readability.
  • Proven listening, negotiating and influencing skills.
  • Creative thinker with proven campaign experience.
  • Excellent communications skills, with a solid knowledge of English grammar and the ability to present ideas in a clear and concise way, both verbally and in writing.
  • Analytical, with the ability to interpret information, news, data and research quickly – and distil the most important/relevant information to inform unique and innovative new content and creation ideas.
  • Proactive and highly organised, with strong time management and planning skills, meticulous attention to detail and a proven ability to multi-task.
  • Proven ability to meet tight deadlines and remain calm under pressure.
  • Bright, self-motivated and driven.
  • Highly creative and full of ideas.
  • Passionate about driving campaign ideas forward.
  • High sense of personal responsibility.
  • Credible, confident and articulate, with good presentation skills.
  • Reliable, flexible and cooperative.
  • Diplomatic and tactful.
  • Personable and approachable, with an enthusiastic and motivational nature and an overall passion for excellence.
  • Knowledge of sexual politics and history
  • Strong communicational and presentation skills (oral and written)
  • Decision making skills
  • Good interpersonal and leadership skills
  • Knowledge of Press history, mission, values, policies, procedures & practices
  • Be up to date on the latest legal conditions that impacts advertising and media activities.

DEADLINE: We will fill this position as soon as we find the right candidate.

HOW TO APPLY: To submit your application for this position, upload your resume and cover letter and complete our pre-interview assessment at Pink Triangle Press employment application website. 

NO PHONE CALLS OR PERSONAL VISITS, PLEASE.

Pink Triangle Press is an equal-opportunity employer. We encourage applications from women and members of minority groups.
 
 
 
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